self publishing

information on self publishing your book


Important information
for prospective authors.

There are, in general, quite a number of steps and processes involved in the
production and publication of a book. The following is a brief list and
description of the major points an author needs to consider.


we show you the benefits and good reasons to use our special  publishing service.

Critical appraisal 

It is generally accepted that authors are too close to the work to offer an
independent appraisal. It is therefore recommended that all authors utilize a
critical appraisal service not only for the contents of the book but also of the
style of writing and possible market size.



This may seem a little strange considering the author has spent the last few
months typing a manuscript, unfortunately unless the manuscript has been typed
into a computer based word processor on an IBM or Macintosh computer the whole
thing will need to be retyped or scanned ready for the editor.


Copy editing.

This is one of the most important steps in the process of book publication.
This process involves checking the spelling, punctuation etc. of the document
and ensures that the final text is well presented and free from errors.

In this option, your book is fully edited and formatted by our editors, not just
for spelling and grammar, but also for suggested changes to polish the
manuscript ready for publication.

Type setting

This is the process of laying out the manuscript in the way it will appear in
the book and producing

print ready copy on a PDF file.

ISBN registration

Books that are to be offered for sale in bookshops will require an ISBN
(International Standard Book Number) which will be printed on the imprint page
and on the cover. This number is supplied by us.

Cover design

This can be undertaken in a number of ways from computer or text-based designs
(cheapest method) through to using a freelance artist (more expensive). If the
book is designed to sell by mail order (for instance, a specialist knowledge
book that can be sold via adverts in a magazine that targets people who need
that information) a simple single colour cover will suffice. If the book needs
to catch the reader’s eye in a bookshop, a colourful design would be best.  The maximum number of
colours is 4, because any combination colours
can be produced using 3 primary colours plus black. The same applies to colour photos. A bar code of the ISBN is normally required by many bookshops
these days. The printer can incorporate them into your cover artwork.



Self-publishers need to carry out research among large numbers of printers in
order to find the best value for the sort of book they wish to produce. They
will need to know what paper thickness and quality is needed to carry the text
and photographs, by what process those photographs can be included, and what is
the most appropriate and cheapest method of binding. An understanding of the
various processes involved in printing is advantageous when discussing your
requirements with a printer. Most self-publishers opt to print just a few
hundred copies to start with, then reprint if necessary. The second printing is
always cheaper than the first, unless a large number of changes need to be made
to the text.
Some printers specialize in low print runs, the set up charge by these printers
is low but the cost per copy of book is high, conversely other printers
specialize in higher volumes. With these printers the initial set-up charges are
higher but the cost of printing individual books is lower. The change over point
is in the region of 1000 copies of the book.


a normal printer, self publishing can often run into thousands of dollars.


Bibliographic registration

This is the process of registering a book with the various bibliographic bodies.


Library Copyright Registration

Publishers in Australia are required by law to send one copy of your book to the
National  Library.


Publicity and Sales ideas

Having registered the book with databases in Australia, the information will appear
in a publication called “The Bookseller” which contains a list of all
newly published books, this publication is widely read amongst all bookstores.
In addition it will be added to a list called “Books In Print” which
is circulated to most bookstores. 

Following this the next most cost effective
way of obtaining publicity is to send copies of the book to magazines which have
an interest in the subject area and the author.  

Other publications that should also be considered are
the local press and to some extent the national press. 

The downside to this is
that for every hundred books sent out only five or six reviews may be obtained
and the books are non returnable. Having obtained some publicity it is
worthwhile contacting the Booksellers Association and obtaining mailing lists
for local bookshops and specialist bookshops. 

A letter to each of these with a
copy of the book cover and photocopies of some book reviews (to show there could
be a demand for the book) will often result in a number of orders. From here
what is done depends on how much time is to be devoted to selling and to how
much the “Sales Budget” runs to.

main problem with author funded publishing is that many authors prefer to be writing
rather than publishing.

Poseidon Books will assist in any way it can with marketing and publicity.



 includes the

  • paperback book printed in black ink with a full-colour cover.

  • Professional cover for your book.
  • Conversion
    of your Microsoft Word or Lotus Word Pro file (s) to typesetting files.
    Other word processor formats are acceptable pending review by us. Your
    manuscript may have up to one level of simple internal headings – no extra
    indenting or special typesetting characters.
  • Full
    professional edit of your work, formatting and pre-press preparation.

    The book will be fully edited and formatted, not just for spelling and
    grammar, but also for suggested changes to polish the manuscript that we
    will discuss with you as needed.

  • Page
    proofs emailed to you as PDF files.
  • ISBN
    number – a number unique to your book (needed by bookstores to order books
    from the wholesaler).
  • Barcode
    required by most bookstores in order to shelve your book.
  • Copyright
    registration in your name in the Australian National Library.
  • 20%
    net royalty on all sales of your book, excluding author purchases.
  • 1
    book sent to the Australian National Library.
  • Listing
    of your book on all major databases and inclusion on new release forms sent
    to bookstores.
  • 100
    copies of your book delivered to you.

  • Full distribution of your book.

  • Your own page on the Poseidon Books website, including secure
    Internet sales.

  • A
    special discount price of 40% for any extra copies we supply to you.

  • Assistance in marketing and publicity, including sending information to all
    bookstores, supply of posters (A4 colour) and help with preparing press
    releases if required.
  • For authors outside
    Australia, we offer the option to place your book on overseas
    databases for local printing and distribution in the USA, UK and
    Europe and availability on Amazon.  (This option is available
    for a small extra cost.)

Ask us about the cost
of this plan.

: If you have photographs (black and white) to be included in your book, this
agreement will cover up to 25 photographs, that we will scan and place in your
book.  If there are more than 25 photos required, you will need to advise
us so we can discuss the options with you.

us for further information and for a copy of the agreement.  To
submit your material for evaluation, you may either email it as an attachment in
Word, RTF, PDF or Lotus WP.  You can also post it to us at: Poseidon Books,
P.O. Box 2554, Burleigh MDC  Qld.  4220  Australia.



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