WHAT DO I WANT? HOW DO I GET IT?  A complete guide to effective thinking and mind power




Life can provide satisfaction or hardships equally, depending on how we make use of our inner forces. We possess a natural, subconscious achieving machinery, but whether we accomplish difficulties or success depends on how we instruct and train this  internal mechanism. 

This book examines the modern research into human thinking and the subconscious forces that manufacture our destiny, and then puts this research into a practical framework to help you restructure your thinking – in order to live more effectively, achieve more, and enjoy a more satisfying lifestyle 

Fourteen Principles (Ch 1) explain life as it really is, without mysticism, and the mechanisms responsible for your failures or successes. This is followed by the Main Strategy to deal with difficulties (Ch 2) and techniques to develop and use Mind Power (Ch 3). Ch 4, Living a Complete Life, examines our life components such as career, family, finances, etc, and goals for improving these. A final chapter gives a case study depicting practical usage of all techniques. 

The book explains complex human thinking and behaviour in plain language and arms you with practical and scientifically sound methods to help you improve your living, your health, and your satisfaction with life.

In Store Price: $28.00 
Online Price:   $27.00

ISBN: 1-9212-4021-0
Format: A5 Paperback
Number of pages:293
Genre: Non Fiction/Self Help

Buy as an Ebook version - $AUD9.00 pdf upload. PDF only.

Author: Hugo Rodriguez  
Imprint: Poseidon
Publisher: Poseidon Books
Date Published:  2006
Language: English


About the Author  

Hugo Rodriguez is a Consultant Psychologist with a career-long ambition; to integrate the precepts of Mind Power into standard Psychological practice.

            To this end he followed his postgraduate Honours degree in Psychology ( University of New South Wales ) with research into Effective Thinking at Macquarie University , and for several years he conducted Mind Power seminars throughout Sydney .

            A fervent advocate of pragmatism and simplicity, he strived to remove mysticism from the science of psychology and generated a down to earth philosophical framework that incorporates findings from quantum theory and advanced evolutionary theory – a truly innovative approach.  This resulted in a methodology, based on these advances, to treat psychological conditions, which he implemented during his twenty-three years practice in clinical, child and family, forensic, and workers’ rehabilitation matters.

            A major contribution of his approach is the practical application of the power of the subconscious to assist the general population generate success and life satisfaction, as well as treating mental disorders. 

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This book is a journey of discovery into the very purpose of life, and into the role that thinking plays in our lives. It will make you aware of the forces that exist within you, and how these forces manufacture your destiny; the thinking processes that are responsible for your daily successes and failures; the power of your subconscious; and the psychological phenomena that make you think, feel and strive.

            Effective Thinking examines the modern research into human thinking and behavior and then puts this research into a practical framework to help you restructure your thinking – in order to live more effectively, achieve more, and enjoy a more satisfying lifestyle.

            The fourteen principles of Effective Thinking, explained in Chapter 1, are the basic rules that govern our functioning as humans, and they allow us to understand the mechanisms responsible for everything we do – from making a cup of tea through to developing a successful career. When we violate these principles, we are effectively manufacturing our own problems. Conversely, when we learn to use them to our advantage, we start to live more effectively, optimizing our chances of succeeding and becoming more satisfied with our lives.

            The theory behind Effective Thinking is essentially that we possess a natural subconscious achieving machinery, whose primary function is to direct us towards accomplishing goals. Left to its own devices, it may well be working towards detrimental and negative objectives. But we can learn to consciously instruct our subconscious mind, in order to attain desirable and beneficial objectives instead. This way we enhance our ability to get what we need, and avoid directing our inner power towards attracting difficulties, failure, or hardships.

            Life can provide satisfaction or hardships equally, depending on the type of ‘vibes’ we emit into our environment, and how we make use of our inner forces.

            ‘Learning to live effectively,’ is equivalent to, ‘Learning to think effectively’ and it is inevitable that in order to be happy we need to think appropriately. The inescapable reality is that faulty thinking can attract misfortunes, but effective thinking can create opportunities.      The principles of Effective Thinking compel us to acknowledge that what we get out of life is what we put into our own mind, through our thinking. If we fail to recognize this, we are ignoring the very means for happiness and success.

            Learning to think effectively requires that we look at the big picture of life to define the general context in which our existence takes place and develops. We also need to recognize our very reason for existing, and the motives underlying this. The Effective Thinking model addresses these issues comprehensively, centering on our role as a human being, and explaining why we feel and live the way we do. It offers explanations of the forces that dominate circumstances and events in our lives, the foundations of happiness and distress, the need for goals, why we think, and why we strive for success.

            Thinking effectively is not the same thing as thinking intelligently, and effective decision-making is not equivalent to rational thinking. In order to develop appropriate thinking strategies, we need to learn about the connection between what we think rationally and what we feel subconsciously, and make effective use of our gut feelings.

            Success and happiness are more closely related to smart thinking than to intelligent thinking. This difference becomes apparent when we look at the meaning of being smart, compared to being intelligent. Being intelligent primarily means being able to comprehend and understand, as well as profit from experience; it is particularly useful for quick or complex learning. Being smart, in contrast, is showing mental alertness based on practical calculation and resourcefulness. An intelligent person may learn complex tasks quickly and effectively, but this ability would be rendered useless if not applied in a calculated manner to gain benefits resourcefully. A mathematical genius will excel in computations and calculus, but he may struggle to win the heart of a beautiful woman; a less intelligent man, endowed with wits and practical thinking, may find wooing easier.

            The Effective Thinking model recognizes that intelligence does not play a chief role in life successes or in personal satisfaction – but practicality and smart thinking do. Smart thinking means learning to train and instruct our inner natural achieving machinery, rather than relying on effort or direct action.

            You can compare our rational thinking to an army general giving instructions to the troops, who are the real executers of the strategies and actions. Without the soldiers, the general has no way to engage in battle; and even with a full army in operation, the general is still dependent on the state of the army. To be victorious, the general relies on efficiency, resourcefulness, and smart strategies, and he or she tries to achieve this by preparing, training and equipping the army properly to carry out the planned strategies. Likewise, to be efficient and successful, we rely on preparing, training, and equipping our internal subconscious forces, our inner army in charge of carrying out the strategies leading to achieving success. If we want to be successful and satisfied, we have no option but to rely on this subconscious army, and the Effective Thinking model has been designed to optimize our ability to give the subconscious machinery the best possible instructions. This way we can direct its power and resourcefulness towards what we want – towards what is most beneficial for us – and away from what we dislike and from what is harmful for us.

            The Effective Thinking model considers intelligence as an evolutionary strategy, not so very different from other adaptational strategies such as evolving wings to fly, camouflage to hide, or poison to kill. Humans do not have a monopoly on intelligent behavior – intelligent actions are observed in many species – but we have developed and adopted it as our main evolutionary strategy.

            Intelligence can be defined as, ‘the capacity to think rationally, act with purpose, and adapt successfully to the environment.’ Intelligence is the sum of the many elements of behavior it encompasses, including the ability to comprehend, to profit from experience, to have a good sense of judgment, to think with logic, and to possess the quality of being determined to achieve specific objectives. You will notice that in our definition of intelligence, the only element that separates us from other species is the ability to think rationally; this is simply an area where we have evolved further than other species. All the other attributes are shared by many (arguably all) living organisms. It is clear from this definition that intelligence would be a very poor strategic skill without the capacity to act with purpose, and more importantly, without being determined to achieve what is necessary to live competitively. That is why it is crucial that we learn to act smartly rather than just intelligently.

            Our existence, however, for good or bad, is intimately connected to our ability to think abstractly and rationally – it is therefore important that we understand the principles that govern these processes, so we can make proper use of them.

            In order to implement effective thinking habits, it is helpful to understand the evolutionary role of intelligence, and how our supremacy as a species came to totally depend on our intellect. This will give you insight into your role as a member of the human race, and the contribution that you make to the evolution of humankind. The Effective Thinking model addresses our responsibility to make proper use of our cognitive or intellectual skills in some depth, because our very survival as a species depends on it.



Simplicity and practicality

When attempting to understand something complex, there is nothing more helpful and attractive than simple things that work. The Effective Thinking model has been designed with this in mind, and it aims to present complex human thinking and behavior in plain language, and then provide simple, effective techniques so you can easily modify your own thinking and behavior. It is an attempt to provide the general public with knowledge from psychology that can actually be used in everyday life.

            Early models of thinking and the subconscious, pioneered in the late nineteenth and early twentieth century by Sigmund Freud and his contemporaries, were particularly confusing and little understood. They were based on the assumption that mental or emotional disturbances were due to repressed instinctive forces, mostly of the sexual kind. The relevant therapeutic approach, psychoanalysis, was conducted in a manner that to the uninitiated appeared to be mysterious interpretations of the even more mystifying phenomena of the psyche.

            The practice of psychology became less obscure and more pragmatic with time; with the Skinnerian revolution, taking its name from the founder of behaviorism, B F Skinner, and the works of Ivan Pavlov, the pioneer on studies of reflex responses, the field entered a new, more down-to-earth phase. And this opened the door for psychology as a science, relying on research, experimentation, and statistical analysis.

            As the science of psychology progressed, behaviorism and operant conditioning unveiled the precise laws of reward and punishment that constantly reinforce our responses and govern our behaviors, and these findings were later integrated into a more general model which also took into account our cognitions and interpretations. This approach produced the now widely accepted premise that what governs our feelings and our actions – and what ultimately manufactures our existence – is how our thoughts act upon our innate learning mechanisms. Thus the cognitive-behavioral method was born, and with it, the notion that our actions, which lead to our successes, lifestyles, mental health, even personality, are constantly shaped by our interpretations of reality – by the thoughts we ‘choose’ to think.

            The Effective Thinking model is an attempt to take the cognitive-behavioral approach one step further, by incorporating the latest advances in research and experimentation and providing practical, simple methods to improve our lives.


We can choose to make things very simple or very complex for ourselves, depending on how we approach situations. Consider this analogy: assume that you are asked a very simple question, “How do you get 4?”

            A practical, easy, straightforward answer would be, “Just add 2 and 2.” But you can, if you want, make things a bit more difficult, and answer, “1+1+1+1”, or you can make it utterly difficult and decide that 4 is the result of “{[(.022 × 45) + (.01786 × 56)] + [(2/32) + (.9375)] + 1.00984}”.

            All these calculations yield exactly the same result, but how you decide to answer can make your task either extremely simple or extremely complicated. When dealing with life events, a similar principle applies. We can be practical in our way of looking at things, or we can be cumbersome and unduly complicate things. Effective Thinking can help you make living less complicated and thus more enjoyable.



Effective Thinking is a complete guide to living effectively

Previous efforts in cognitive psychology have emphasized the role of rational thinking and were based on the assumption that disputing or controlling irrational beliefs leads to more effective self-control and better living. These concepts were at the core of what became known as Rational Therapy. The reasoning behind this approach was that if we can learn to replace faulty or ‘irrational’ interpretations of reality with more rational ones, we will develop thinking habits that make us feel better, strengthen our self-esteem, and enable us to deal more efficiently with stress or worry.

            During Rational Therapy, the client is encouraged to identify, confront and challenge their faulty thoughts and interpretations, replacing these with more rational ones. For example the thought, “I am a failure,” could be challenged by asking yourself, “Where is the proof that I am a failure?” and perhaps re-interpreting this feeling in a more positive and realistic way, such as, “I am good at most of the things I do.”

            Training the mind this way can be quite difficult, because it requires sustained introspection and analysis, which many clients are either not able or not willing to do. They sometimes object that it is rather tedious analyzing their thoughts and trying to figure out better ways to rationalize. Clients introduced to this approach tend to lose interest and become unmotivated after a short period, so Rational Therapy is not suitable for everyone – only those with a predisposition to examine and evaluate introspectively.

            The Effective Thinking model is easier to use, because it requires considerably less analysis. The strategies it introduces to avoid or counteract faulty thinking make it a more practical and less cumbersome method.


The Effective Thinking model also reaches far beyond cognitive-behavioral psychology in that it aims to access the power of our subconscious mind. It allows us to use our total cognitive capacity because it includes strategies to understand and use processes beyond the threshold of our conscious perception, which can only be reached indirectly. These very powerful subliminal techniques are an essential ingredient in achieving and developing life satisfaction.


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